Phygital - Printing Company (LG Series) Project

A high-quality industrial printer company, who we've previously worked with, asked us to produce a launch video of their latest printer range.

I was tasked with leading the project in its first half. I began by applying materials and textures to the CAD model of the printer that was provided by the client. Next, I created a virtual photographic studio in Cinema4D to light the model in an environment. I did this by making a cyclorama backdrop and adding in various different light sources in a standard three-point lighting setup. Finally, I fine-tuned and tweaked all the lighting parameters, then optimised the settings using Redshift.

Once my test renders where approved, I setup ten cameras around key features and animated the path of each one; either as a tracking or dolly shot. After these shots were finished and accepted, I handed all the files over for post-processing and further adjustments by another member of the team.

One feature in Cinema4D that came in very useful for the tenth render, was the Take System. In this last shot, we had to present all of the printer range in one shot. To get from the initial frame in darkness, to the last frame with all three printers in, seamed daunting at first. However, with the Take System, I simply created four separate passes (each with the same camera path, just with different lighting and object transparencies). Then I could composite all the passes together into a single render using After Effects. I was very pleased with the final shot.

You can see the end result with some of my shots in the launch video here:

https://www.youtube.com/watch?v=YqmGWr3hSWU

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